Frequently Asked Questions
Find answers to common questions about Google Ad Grants and the application process.
What is Google Ad Grants?
Google Ad Grants is a program that provides eligible nonprofits with up to $10,000 per month in free Google Search advertising.
Who is eligible for Google Ad Grants?
Registered nonprofit organizations in eligible countries that have a valid charity status, functioning website with clear mission, and agree to Google's terms and policies.
How long does the application process take?
The application process typically takes 2-3 weeks from submission to approval, assuming all requirements are met.
What happens after I'm approved?
Once approved, you'll need to set up your Google Ads account, create your first campaign, and configure conversion tracking.
What are the ongoing requirements?
You must maintain a 5% click-through rate (CTR), implement conversion tracking, and have mission-based keywords and ads.
Can I lose my Google Ad Grant?
Yes, if you don't maintain program requirements like minimum CTR, conversion tracking, or mission-based advertising.
Do I need technical expertise?
While basic digital marketing knowledge is helpful, Google provides training resources and support for grant recipients.
What website requirements are there?
Your website must have SSL security, be mobile-friendly, have key pages like About and Privacy Policy, and include Google Analytics.
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